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data privacy
1.
Important information and who we are
This privacy policy gives you information about how the Company
collects and uses your personal data through your use of this website,
including any data you may provide when you register with us sign up to our
newsletter purchase a product or service take part in a survey. This website is not intended for children, and we do not
knowingly collect data relating to children unless specifically requested to
treat a child with our services.
BSZ Digital is the controller and responsible for your personal
data.
2.
The types of personal data we collect about
you
Personal data means any information about an individual from which
that person can be identified.
·
Identity Data
includes first name, last name, any previous names, username or similar
identifier, marital status, title, date of birth and gender.
·
Contact Data
includes billing address, delivery address, email address and telephone
numbers.
·
Financial Data
includes bank account and payment card details.
·
Transaction Data
includes details about payments to and from you and other details of products
and services you have purchased from us.
·
Technical Data
includes internet protocol (IP) address, your login data, browser type and
version, time zone setting and location, browser plug-in types and versions,
operating system and platform, device ID and other technology on the devices
you use to access this website.
·
Profile Data includes your
username and password, purchases or orders made by you, your interests,
preferences, feedback and survey responses.
·
Usage Data
includes information about how you interact with and use our website, products
and services.
·
Marketing and Communications Data includes your
preferences in receiving marketing from us and our third parties and your
communication preferences.
We
also collect, use and share aggregated data such as statistical or demographic data
which is not personal data as it does not directly (or indirectly) reveal your
identity. For example, we may aggregate individuals’ Usage Data to calculate
the percentage of users accessing a specific website feature in order to
analyse general trends in how users are interacting with our website to help
improve the website and our service offering.
3.
How is your personal data collected?
We use different methods to collect data from and about you
including through:
·
Your
interactions with us. You may give
us your personal data by filling in online forms or by corresponding with us by
post, phone, email or otherwise. This includes personal data you provide when
you:
·
register
or sign up for our products or services;
·
subscribe
to our services;
·
request
marketing to be sent to you;
·
enter
a competition, promotion or survey; or
·
give
us feedback or contact us.
·
Automated
technologies or interactions.
As you interact with our website, we will automatically collect Technical Data
about your equipment, browsing actions and patterns. We collect this personal
data by using cookies, and other similar technologies. We may also receive
Technical Data about you if you visit other websites employing our cookies.
Please see our cookie policy for further details.
·
Third
parties or publicly available sources. We will receive personal data about you from various third
parties and public sources as set out below:
·
Technical
Data is collected from analytics and search information providers such as
Google based outside the UK.
·
Identity
and Contact Data is collected from publicly available sources such as Companies
House and the Electoral Register based inside the UK.
4.
How we use your personal data
·
Performance
of a contract with you:
Where we need to perform the contract we are about to enter into or have
entered into with you.
·
Legitimate
interests: We may use
your personal data where it is necessary to conduct our business and pursue our
legitimate interests, for example to prevent fraud and enable us to give you
the best and most secure customer experience. We make sure we consider and
balance any potential impact on you and your rights (both positive and
negative) before we process your personal data for our legitimate interests. We
do not use your personal data for activities where our interests are overridden
by the impact on you (unless we have your consent or are otherwise required or
permitted to by law).
·
Legal
obligation: We may use
your personal data where it is necessary for compliance with a legal obligation
that we are subject to. We will identify the relevant legal obligation when we
rely on this legal basis.
·
Consent:
We rely on consent only where we
have obtained your active agreement to use your personal data for a specified
purpose, for example if you subscribe to an email newsletter.
Purposes for which we will use your personal data
We
have set out below, in a table format, a description of all the ways we plan to
use the various categories of your personal data, and which of the legal bases
we rely on to do so. We have also identified what our legitimate interests are
where appropriate.
In all cases we will retain this data for the length of the contract and beyond
(6 years) for insurance and tax reporting purposes.
Purpose/Use |
Type of data |
Legal basis [and retention period] |
To register
you as a new client |
(a)
Identity (b) Contact |
Performance
of a contract with you where you purchase our services, and we carry out
those service requirements. We will retain this data for the length of the
contract and beyond (3-5 years) for insurance purposes and for any claim
related activity. |
To process
and deliver your order including: (a) Manage
payments, fees and charges (b) Collect
and recover money owed to us |
(a)
Identity (b) Contact
(c)
Financial (d)
Transaction (e)
Marketing and Communications |
(a)
Performance of a contract with you (b)
Necessary for our legitimate interests (to recover debts due to us)
|
To manage
our relationship with you which will include: (a)
Notifying you about changes to our terms or privacy policy (b) Dealing
with your requests, complaints and queries |
(a)
Identity (b) Contact
(c) Profile
(d)
Marketing and Communications |
(a)
Performance of a contract with you (b)
Necessary to comply with a legal obligation (c)
Necessary for our legitimate interests (to keep our records updated and
manage our relationship with you.
|
To enable
you to partake in a prize draw, competition or complete a survey |
(a)
Identity (b) Contact
(c) Profile
(d) Usage (e)
Marketing and Communications |
(a)
Performance of a contract with you (b)
Necessary for our legitimate interests (to study how customers use our
products/services, to develop them and grow our business)
|
To
administer and protect our business and this website (including
troubleshooting, data analysis, testing, system maintenance, support,
reporting and hosting of data) |
(a) Identity (b) Contact (c)
Technical |
(a)
Necessary for our legitimate interests (for running our business, provision
of administration and IT services, network security, to prevent fraud and in
the context of a business reorganisation or group restructuring exercise) (b)
Necessary to comply with a legal obligation
|
To deliver
relevant website content and online advertisements to you and measure or
understand the effectiveness of the advertising we serve to you |
(a)
Identity (b) Contact
(c) Profile
(d) Usage (e)
Marketing and Communications (f)
Technical |
Necessary
for our legitimate interests (to study how customers use our
products/services, to develop them, to grow our business and to inform our
marketing strategy)
|
To use data
analytics to improve our website, products/services, customer relationships
and experiences and to measure the effectiveness of our communications and
marketing |
(a)
Technical (b) Usage |
Necessary
for our legitimate interests (to define types of customers for our products
and services, to keep our website updated and relevant, to develop our
business and to inform our marketing strategy)
|
(a)
Identity (b) Contact
(c)
Technical (d) Usage (e) Profile (f) Marketing and Communications |
Consent,
having obtained your prior consent to receiving direct marketing
communications
|
|
To carry
out market research through your voluntary participation in surveys |
|
Necessary
for our legitimate interests (to study how customers use our
products/services and to help us improve and develop our products and
services).
|
You will receive marketing communications from us if you have
requested information from us or purchased goods or services from us and you
have not opted out of receiving the marketing. We
may also analyse your Identity, Contact, Technical, Usage and Profile Data to
form a view which services and offers may be of interest to you so that we can
then send you relevant marketing communications.
We
will get your express consent before we share your personal data with any third
party for their own direct marketing purposes.
You
can ask to stop sending you marketing communications at any time by following
the opt-out links within any marketing communication sent to you or by
contacting us info@bszdigital.com
If you opt out of receiving marketing communications, you will
still receive service-related communications that are essential for
administrative or customer service purposes for example relating to appointment
confirmations, reminders, updates to our Terms and Conditions, or checking that
your contact details are correct.
For more information about the cookies we use and how to change
your cookie preferences, please see our Cookie policy.
5.
Disclosures of your personal data
We do not transfer your personal data outside the UK.
We have put in place appropriate security measures to prevent your
personal data from being accidentally lost, used or accessed in an unauthorised
way, altered or disclosed. In addition, we limit access to your personal data
to those employees, agents, contractors and other third parties who have a
business need to know. They will only process your personal data on our
instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected
personal data breach and will notify you and any applicable regulator of a
breach where we are legally required to do so.
How long will you use my personal data for?
Details of retention periods for different aspects of your
personal data are set out in the table above. We
will only retain your personal data for as long as reasonably necessary to
fulfil the purposes we collected it for, including for the purposes of
satisfying any legal, regulatory, tax, accounting or reporting requirements. We
may retain your personal data for a longer period in the event of a complaint
or if we reasonably believe there is a prospect of litigation in respect to our
relationship with you.
In some circumstances you can ask us to delete your data: see
below for further information.
You
have a number of rights under data protection laws in relation to your personal
data.
·
Request
access to your personal data (commonly known as a “subject access
request”). This enables you to receive a copy of the personal data we hold
about you and to check that we are lawfully processing it.
·
Request
correction of the personal data that we hold about you. This enables you to
have any incomplete or inaccurate data we hold about you corrected, though we
may need to verify the accuracy of the new data you provide to us.
·
Request
erasure of your personal data in certain circumstances. This enables you to ask
us to delete or remove personal data where there is no good reason for us
continuing to process it. You also have the right to ask us to delete or remove
your personal data where you have successfully exercised your right to object
to processing (see below), where we may have processed your information
unlawfully or where we are required to erase your personal data to comply with
local law. Note, however, that we may not always be able to comply with your
request of erasure for specific legal reasons which will be notified to you, if
applicable, at the time of your request.
·
Object
to processing of your personal data where we are relying on a legitimate
interest (or those of a third party) as the legal basis for that particular use
of your data (including carrying out profiling based on our legitimate
interests). In some cases, we may demonstrate that we have compelling
legitimate grounds to process your information which override your right to
object.
·
You
also have the absolute right to object any time to the processing of your
personal data for direct marketing purposes.
·
Request
the transfer of your personal data to you or to a third party. We will provide
to you, or a third party you have chosen, your personal data in a structured,
commonly used, machine-readable format. Note that this right only applies to
automated information which you initially provided consent for us to use or
where we used the information to perform a contract with you.
·
Withdraw
consent at any time where we are relying on consent to process your personal
data (see the table in section 4 for details of when we rely on your consent as
the legal basis for using your data). However, this will not affect the
lawfulness of any processing carried out before you withdraw your consent. If
you withdraw your consent, we may not be able to provide certain products or
services to you. We will advise you if this is the case at the time you
withdraw your consent.
·
Request
restriction of processing of your personal data. This enables you to ask us to
suspend the processing of your personal data in one of the following scenarios:
·
If
you want us to establish the data’s accuracy;
·
Where
our use of the data is unlawful but you do not want us to erase it;
·
Where
you need us to hold the data even if we no longer require it as you need it to
establish, exercise or defend legal claims; or
·
You
have objected to our use of your data but we need to verify whether we have
overriding legitimate grounds to use it.
If you wish to exercise any of the rights set out above, please
contact us:
FAO
DPO BSZ Group: info@bszdigital.com / worthington@bszmarketing.de
No fee usually required
10.
Contact details
·
Email
address: info@bszdigital.com
·
Postal
address: Wallensteinstr. 6B, geretsried, 82538, Germany
11.
Complaints
12.
Changes to the privacy policy and your duty to
inform us of changes
We
keep our privacy policy under regular review. This version was last updated in
November 2024. It is important that the personal data we hold about you is
accurate and current. Please keep us informed if your personal data changes
during your relationship with us, for example a new address or email address.